AUTOMATED EVENT LEAD MANAGEMENT
Collect, validate, score, and deliver high-quality leads from marketing events like trade shows, speaking engagements, and sponsored events.
ACCELERATE YOUR EVENT MARKETING SALES PIPELINE
Managing a full schedule of high-impact events is complicated enough without having to manually sort, evaluate, and import leads into different marketing systems. With Integrate you can automatically send standardized, validated, actionable leads to sales for rapid follow-up and greater revenue impact.
MULTIPLE LEAD IMPORT OPTIONS
From booth scans to CSV uploads to mobile lead capture applications, Integrate simplifies lead collection from in-person events and digital events.
AUTOMATIC DATA VALIDATION
Personalized lead criteria make sure the sales team receives compliant, verified leads with accurate and complete information.
MARKETING ANALYTICS
Campaign, channel, and source filters on user-friendly dashboards offer real-time visibility into event performance, including important metrics like accepted/rejected leads and spend per lead.
EVENT LEAD MANAGEMENT TOOLS
Data governance capabilities save hours of manual work by automatically standardizing lead data from a variety of events.
From booth scans to CSV uploads to mobile lead capture applications, Integrate simplifies lead collection from in-person events and digital events.
Personalized lead criteria make sure the sales team receives compliant, verified leads with accurate and complete information.
Campaign, channel, and source filters on user-friendly dashboards offer real-time visibility into event performance, including important metrics like accepted/rejected leads and spend per lead.
Data governance capabilities save hours of manual work by automatically standardizing lead data from a variety of events.
FIELD MARKETING MADE EASIER
Whether you’re attending conferences across the world or hosting live partner events online, you need to make sure you’re sending the right leads to sales quickly for an excellent buyer experience. Juggling disjointed systems requires hours of manual processing by marketing ops and slows down the event sales pipeline.
The Integrate platform offers powerful tools to automate and accelerate event lead management. Using Integrate, you can set up custom channels for different events and campaigns, track leads directly from their source, and validate lead information before sending new opportunities to the sales team. Plus, with AI-powered analytics and complete tech stack integration, you can showcase the revenue impact of events and make strategic planning decisions.
INTEGRATED EVENT LEAD CAPTURE
Enjoy a centralized solution for qualifying and tracking event leads for shorter sales cycles, accurate performance reporting, and reliable data you can use to prove your ROI.
ACCELERATE THE SALES CYCLE
Get qualified leads into the sales pipeline quickly to ensure rapid follow-up while your brand is fresh in buyers’ minds.
GET REAL-TIME VISIBILITY
Track lead performance by event and identify reasons for lead rejection to improve effectiveness across webinars, trade shows, and more.
SAVE TIME FOR EVENT SUCCESS
Reduce time spent on data entry and lead management, so you can focus on creating and attending high-value events.
CREATE MEANINGFUL REPORTS
Filterable dashboards and bi-directional integrations with platforms like Salesforce let you tie field marketing revenue to specific events and partners.
MEASURE AND IMPROVE CAMPAIGNS
Track field marketing performance to identify high- and low-performing campaigns and optimize your event mix.
REDUCE THE IMPACT OF BAD DATA
Automatically reject low-quality leads to maximize event ROI and make more accurate sales projections.
The Integrate platform offers multiple lead import options for a diverse range of event types. It also automatically checks each lead against compliance and quality criteria before sending the best leads to your downstream systems.
Integrate connects directly with virtual event platforms like ON24 to automatically ingest and validate leads. You can also build digital forms on the Integrate platform to use for direct lead capture or import lead data files from partner events in just a few clicks.
Integrate features AI-powered dashboards and CRM integrations that let you highlight event performance and tie your efforts directly to sales activity and revenue.
With Integrate, you don’t have to sift through lead data manually to eliminate low-quality leads and verify important information before sending a list to sales. Instead, Integrate ingests and validates lead information in moments and delivers the data to your sales team for rapid follow-up while you’re fresh in attendees’ minds.
Visit our Partners and Integrations page for an up-to-date list of pre-built inbound and outbound connectors. You can also use the Universal API framework to connect to new sources.
EXPERIENCE THE POWER OF AUTOMATED EVENT LEAD MANAGEMENT
See how the Integrate platform can deliver 100% actionable marketing leads from every event to accelerate your pipeline.
