State Of Database Quality & Accuracy

Practitioners Delivering Deeper Buyer Intelligence & Personalizing Marketing Messages

As more buyers demand relevant, customized engagement, marketing teams are prioritizing their database strategies to maintain quality, better identify high-value accounts and inform their next move. In fact, Demand Gen Report’s “2022 Database Strategies & Contact Acquisition Survey” showed that 45% of marketers plan to implement a formal data acquisition strategy this year.

To help B2B marketers build more valuable databases, this special report explores how B2B marketers are producing and procuring higher quality data, including:

• How businesses are utilizing deeper analytics — such as intent, AI, engagement data and
  other third-party sources — to refine messaging and offer deeper customer experiences;
• How to connect and analyze data across applications and platforms for a 360-degree view
  of the buyer;
• The tools and tactics modern B2B orgs leverage to fill in gaps in their databases and sustain
  data quality; and
• The importance of aligning data sources across the organization to avoid silos and develop
  campaigns tailored to audience needs and expectations.