The State of B2B Marketing Budgets
Marketing budgets, priorities, and sentiments have changed in the past six months as marketers cope with challenges in and outside of their organizations. In 2022 a majority of marketers reported budgets were cut or stayed flat compared to 2021 with few experiencing significant year-to-year budget increases. Have the headwinds that buffeted marketing last year eased or persisted? This study finds the answer is “both” with marketers having to “defend the spend” while dealing with burnout. Yet, marketers remain an optimistic bunch.
Integrate and Demand Metric teamed up again to present the 2023 State of B2B Marketing Budgets report that explores the status of B2B marketing budgets, hiring, challenges, priorities, and resource allocations. The study gathered data about projections for meeting expectations and the optimism in the marketing community about 2023. The data from this study will help marketers benchmark and plan a strong finish to 2023.
The following report summarizes the results of this year’s survey and shares insights from over 500 B2B Marketers from the United States and the United Kingdom.
