eMarketer B2B Sales and Marketing Alignment

How to Overcome Communication, Data, and Technology Challenges

Misalignment between B2B marketing and sales is all too common, and notoriously difficult to resolve. But there are ways marketing leaders and their teams can prioritize issues for better, more productive relationships with sales. In fact, 35% of marketers and decision-makers believe that regular communication and a steady flow of leads can help their relationship with sales. This eMarketer report explores how to bridge the relationship gap by tackling issues related to communication, data, and technology