ENHANCE CAMPAIGN PERFORMANCE WITH AI-POWERED MARKETING ANALYTICS
Integrate’s performance center features user-friendly dashboards and full-funnel insights to help you build campaigns and defend your marketing spend.
CAPTURE EVERY DETAIL
The Integrate platform connects with your tech stack to centralize and standardize data from all your marketing campaigns.
INTUITIVE MARKETING ANALYTICS FEATURES
Say goodbye to complicated, disjointed analytics that make identifying accurate buyer journey insights feel impossible. Integrate’s performance center offers straightforward dashboards for easy overviews, plus filters and customizations for deeper analysis.
CONVERSION INSIGHTS DASHBOARD
Conversion Insights empowers customers to optimize their marketing budgets by identifying high-performing yet underfunded segments, ensuring they achieve their qualified lead goals even with stagnant or decreasing budgets.
BUYING GROUPS
Track key audiences to discover how your target personas are engaging with campaigns, and how those interactions reflect buying committee behaviors.
CHANNEL DASHBOARD
Leverage channel-specific marketing analytics to compare spend vs. return, assess budget allocations, and measure lead generation performance.
LEAD GOVERNANCE DASHBOARD
Identify common reasons for lead rejection, and track how rejected leads are protecting your ROI. You can also review and fix soft reject leads to recover potential opportunities.
PACING DASHBOARD
Pacing Summary enables demand generation marketers to pinpoint underperforming media partners relative to their allocation goals, facilitating proactive discussions that ensure they stay on track to achieve their lead targets.
MEASURE TO MAKE SMARTER DECISIONS
Integrate’s performance center is designed to deliver meaningful insights, so you can make brilliant marketing decisions that accelerate growth and guarantee ROI.
EVALUATE BUYING GROUP ENGAGEMENT
See which personas are responding to your campaigns, where, and how their actions contribute to the pipeline.
PROTECT AND DEFEND MEDIA SPEND
Assess channel lead performance, gain clarity on your budget, and make strategic decisions to turn marketing dollars into sales.
GET ANSWERS IN REAL-TIME
Visualize campaign performance without relying on manual data analysis for faster, more informed decision making.
HIT YOUR MARKETING CAMPAIGN GOALS
Identify high-performing campaigns, partners, and channels to optimize spend, focus your efforts, and deliver tangible impact.
TURN REJECTION INTO OPPORTUNITY
Identify high- and low-performing publishers, explore the reasons behind lead rejections, and determine which vendor relationships to focus on.
SHOWCASE MARKETING BUSINESS ROI
Attribute marketing-driven revenue to specific campaigns, channels, and content to demonstrate bottom-line value.
VISUALIZE MARKETING SUCCESS
Clear-cut analytics dashboards make it easy to highlight campaign performance for internal stakeholders. Plus, you can grab real-time answers to every question for improved collaboration.
OPTIMIZE YOUR BRAND’S FUTURE
Transform insights from the Integrate platform into campaign improvements and bold new ideas. Then, use the performance center to track the impact of changes.
FROM OUR HAPPY CUSTOMERS
See how hundreds of Integrate users have leveraged AI-driven marketing analytics to accelerate success.
Marketers need a unified view of the prospect and customer, and the only way to achieve that is for products to work together. When you have a disconnected tech stack, you develop data silos, process silos and people silos. The tech stack needs to unlock the power of your data and create efficiency in processes so you can be more precise, agile and ultimately do more. Solutions like Integrate that work to connect your data and processes create a multiplier effect on the ROI of your tech investment.
Jamie Romero
Vice President, Corporate Marketing
There are a lot of marketing tools out there. And everybody likes to sign up for like the new shiny object. But taking advantage of all those tools—by actually implementing and activating quality campaigns—is really hard to do. Integrate has allowed us to do just that—activating our publications, simplifying lead management, and streamlining our lead data and lead flow for marketing ops.
Jen Erickson
Sr. Dir, Digital Marketing
There isn’t another vendor out there that can do what Integrate does, which is to be the bodyguard to our database, to filter out leads for a very specific criteria that we want to be held to, and then dynamically flex the criteria.
Jess Kao
Senior Dir, Demand Operations
The fundamental shift we need is to move away from what I call ‘tactics in isolation’ to create and master the prospect (and buyer’s) journey – everything from messaging, targeting, tactics, enablement, and follow-up.
Jess Weimer
Senior Vice President, Revenue Marketing
Precision Demand Marketers map personalized journeys that work in concert with their cross channel peers. They engage with the best prospects at optimum touchpoints – the right message to the right person in the right channel at the right time. They abandon their bloated tech stack in favor of the right technologies. They know the who, what, when why and how of their sales and marketing data program. And ultimately they improve marketing ROI.
Leslie Alore
Global Vice President, Growth Marketing
Unifying all of our demand channels through Integrate’s Demand Acceleration Platform allows us to orchestrate targeted buyer journeys and provides us with visibility into our digital performance – which allows us to reach our buyers at the right time with the right message.
Matt Mullin
Sr. Director, Growth Marketing, Operations & Technology
Precision demand marketers should be measured not by how they contribute to lead-gen “math” but by how they contribute to revenue. How much did marketing bring into the pipeline? How much of that closed? By changing the KPI from being about leads to being about opportunity, I’m focusing on what’s going to convert and that shift helped the marketing conversion rate go from 33% to 54%.
Nicole Fuselier
Vice President, Corporate & Revenue Marketing
EXPERIENCE THE POWER OF CLEAN, COMPLIANT LEADS
See how the Integrate platform can deliver 100% actionable marketing leads to your business from any channel and source.
