FULLY COMPLIANT, ENTIRELY CUSTOMIZABLE DATA GOVERNANCE SOFTWARE

Don’t risk the quality or compliance of your lead data. The Integrate platform automates crucial data governance tasks to save time, decrease wasted spend, and avoid penalties.

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Capabilities

CONNECT

GOVERN

ANALYZE

CREATE A RELIABLE
DATA GOVERNANCE FRAMEWORK

Integrate’s secure, configurable data governance software can reduce vulnerabilities by enforcing data standards at every level. That way, you can spend less time worrying about noncompliance, and more time creating successful marketing campaigns.

KEY FEATURES FOR MANAGING DATA

Explore Integrate’s comprehensive data management features, including tools for targeting, lead qualifying, data protection, and access control.

AUTOMATIC DATA VALIDATION

Make sure you’re marketing to real customers with automated tools for email domain matching and contact information verification and validation. You can also set up exclusion rules to filter out competitor domains or out-of-scope addresses.

CONSENT VERIFICATION

The Integrate platform automatically ensures that data from your forms and sources comply with regulations like GDPR and CCPA. Source agreements and seller proofs further protect your business by verifying partner compliance before lead generation begins.

CUSTOMIZABLE DATA TRANSFORMATIONS

Customizable transformations ensure only high-quality, marketable data flows into connected systems, reducing manual work and minimizing wasted spend through standardization, normalization, correction, and enrichment.

RULES-BASED LEAD GOVERNANCE

Make sure you’re paying for the right leads, and never pay twice for the same prospect with campaign disqualifiers, lead deduplication tools, and same-company list caps. Anomaly detection quickly identifies unusual leads for deeper investigation.’

LIST MAPPER

Standardize incoming data to match the format needs of your marketing systems, and make it easier to segment and analyze lead information. You can also create target account lists, exclusion lists, and more to support focused marketing campaigns.

DATA GOVERNANCE SOFTWARE FOR BETTER MARKETING OPERATIONS

Centralize and automate data governance processes across all your lead generation channels to capture and convert authentic leads into loyal customers.

REDUCE THE COST OF BAD DATA

Automatically reject low-quality and noncompliant leads to avoid regulatory fines, lower operational costs, and make more accurate financial projections.

SAVE TIME ON LEAD DATA CLEANUP

Set rules from global policies to individual campaign and source criteria to only qualify leads with accurate, complete, and properly formatted data.

PREVENT COMPLIANCE ISSUES AND COMPLAINTS

Align your data governance framework with regional consumer privacy regulations and data security laws like GDPR, CCPA, and PIPL to reduce risk and build trust.

Support Targeted Campaigns

Enable precise campaign execution using target account lists, suppression lists, and granular qualification standards.

Keep Partners Honest

Create a compliant partner ecosystem with source proofs and policy agreements. Measure partner reliability and trust based on lead quality from historical rules.

Protect Your Media Spend

Enforce ICPs and leverage deduplication to reject unqualified leads and maximize your media spend at both the campaign and source levels.

PLATFORM SECURITY

COMPREHENSIVE DATA SECURITY

The Integrate platform goes beyond basic compliance to protect your customers and your business reputation. Built-in SOC II security protocols and data encryption prevent breaches while access management controls enable customizable oversight.

DATA MANAGEMENT

PERSONALIZED DATA GOVERNANCE

Integrate’s data governance software includes a range of setting options, from company-wide policies to partner standards that reduce administrative needs, to custom fields and rules for each campaign and source that support focused marketing strategies.

INDUSTRY LEADER TESTIMONIALS

Learn more about the Integrate platform’s powerful capabilities, straight from successful customers.

Marketers need a unified view of the prospect and customer, and the only way to achieve that is for products to work together. When you have a disconnected tech stack, you develop data silos, process silos and people silos. The tech stack needs to unlock the power of your data and create efficiency in processes so you can be more precise, agile and ultimately do more. Solutions like Integrate that work to connect your data and processes create a multiplier effect on the ROI of your tech investment.

Jamie Romero

Vice President, Corporate Marketing

There are a lot of marketing tools out there. And everybody likes to sign up for like the new shiny object. But taking advantage of all those tools—by actually implementing and activating quality campaigns—is really hard to do. Integrate has allowed us to do just that—activating our publications, simplifying lead management, and streamlining our lead data and lead flow for marketing ops.

Jen Erickson

Sr. Dir, Digital Marketing

There isn’t another vendor out there that can do what Integrate does, which is to be the bodyguard to our database, to filter out leads for a very specific criteria that we want to be held to, and then dynamically flex the criteria.

Jess Kao

Senior Dir, Demand Operations

The fundamental shift we need is to move away from what I call ‘tactics in isolation’ to create and master the prospect (and buyer’s) journey – everything from messaging, targeting, tactics, enablement, and follow-up.

Jess Weimer

Senior Vice President, Revenue Marketing

Precision Demand Marketers map personalized journeys that work in concert with their cross channel peers. They engage with the best prospects at optimum touchpoints – the right message to the right person in the right channel at the right time. They abandon their bloated tech stack in favor of the right technologies. They know the who, what, when why and how of their sales and marketing data program. And ultimately they improve marketing ROI.

Leslie Alore

Global Vice President, Growth Marketing

Unifying all of our demand channels through Integrate’s Demand Acceleration Platform allows us to orchestrate targeted buyer journeys and provides us with visibility into our digital performance – which allows us to reach our buyers at the right time with the right message.

Matt Mullin

Sr. Director, Growth Marketing, Operations & Technology

Precision demand marketers should be measured not by how they contribute to lead-gen “math” but by how they contribute to revenue. How much did marketing bring into the pipeline? How much of that closed? By changing the KPI from being about leads to being about opportunity, I’m focusing on what’s going to convert and that shift helped the marketing conversion rate go from 33% to 54%.