Rearchitecting Revenue

Accelerating Demand Through Data

B2B revenue marketers have one essential job: deliver the right message to the right person at the right time. Every part of that job is more complex than ever. Buying groups are larger, the buying process is longer, and buyer expectations for omnichannel experiences are higher. At the same time, B2B marketers are under increased scrutiny from executives to show how top-of-funnel leads convert to pipeline and revenue.

To succeed, B2B marketing team members must adapt to changed buyer behavior, prove their impact, and reach the highest possible demand maturity level — precision demand generation. Marketing operations leaders must support their efforts with a foundation of connected, marketable data.