Precision Demand Generation Guide

Create Meaningful Connections With Your Buyer

What is Precision Demand Generation?

Commonly referred to as “marketing nirvana,” Precision Demand Generation (PDG) is the highest maturation level for revenue marketing teams, whereby demand activities are intelligently orchestrated across an omnichannel digital approach that is responsive to B2B buyers’ needs yet measured for their desired level of readiness. Here, marketers create transformational experiences for B2B audiences through harmonized, digital engagements that deliver reciprocal value, boost buyer trust and confidence, and accelerate revenue generation.