Cross-Channel Activation Guide
Cross-Channel Activation is the Name of the New Game
It’s a game of strategy not chance. Between the rise of the digital world and the dramatic changes brought on by the pandemic, the old B2B marketing playbook went the way of video games like Pong and Tetris. The rules have changed—and so has the objective. You either connect with buyers on their terms or it’s game over.
Today, successful demand generation requires precision on every channel, not just one or two. So, how do you achieve that? You must activate, govern, and measure marketing campaigns across demand channels to deliver exactly the right messages, on exactly the right channels, at exactly the right time—to every single buyer at an account. A precision approach to cross-channel activation minimizes budget wastage and delivers repeatable, predictable results marketers can count on.
