Save Your Marketing by Fixing Bad Data First
We Have One Job — And We’re Getting It Wrong
B2B revenue marketers have one essential job: reach the right buyer at the right time with the right message. But we’re getting it wrong because this is happening less than half of the time.
Extrapolate this across today’s B2B buying groups, which Gartner says consist of six to ten decision makers, and we’re not even close to making headway on a seamless buyer’s journey. No wonder B2B marketers say converting top of funnel leads is their biggest challenge. The reality is shockingly clear — we’re not connecting with our buyers.
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