eMarketer B2B Marketing Trends to Watch
Changes In Buying Behavior, Martech, & Customer Experience
Today’s B2B buyers are younger. More than half (59%) are between the ages of 26 and 40 years old, and they expect the B2B buying experience to mirror their B2C journeys. This eMarketer report looks at the factors influencing the B2B sales cycle, including how marketers need to evolve their strategy to reach, engage, and retain millennial and Gen Z buyers, and why a focus on retention, loyalty, and advocacy is invaluable for meeting business consumers’ high expectations.
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