A Look at Marketing Automation Platforms

Can They Really Help You Achieve Marketing Precision?

Is a Marketing Automation Platform Enough for Marketing Precision?

Many B2B marketers have come to rely on marketing automation platforms (MAPs) to reach customers at scale with targeted offers. And after more than 20 years, MAPs continue to provide many benefits that drive ROI, including:

• Improved efficiency.
• Enhanced targeting.
• Better tracking and analysis.

Overall, MAPs provide a range of benefits that can help marketing and sales teams reach their revenue goals more efficiently and effectively. However, there are still a number of B2B marketing gaps that MAPs don’t solve for on their own.

With constrained resources and reduced or flat budgets, you can’t afford to not get the most out of your current tech stack.

This eBook explores how B2B marketers are using MAPs, the typical attributes of MAPs, and how to overcome MAP limitations — and get the most out of your investment in them — through integration with a demand acceleration platform (DAP).