A Look at Customer Data Platforms (CDPs)
The Pros & Cons of Using CDPs for Precision Demand Marketing
Is a CDP Enough for Marketing Precision?
Until recently, B2B marketing teams often took a mass-customization approach when messaging prospective customers. While we wanted to give prospects a tailored experience, in practice, due to a lack of time and technology, we marketed to everyone in the same way — often making assumptions about who they were and where they were in their buyer journey.
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