Hundreds of business leaders trust Integrate to streamline their marketing operations. Here’s what they think of the platform’s lead management platform.
Marketers need a unified view of the prospect and customer, and the only way to achieve that is for products to work together. When you have a disconnected tech stack, you develop data silos, process silos and people silos. The tech stack needs to unlock the power of your data and create efficiency in processes so you can be more precise, agile and ultimately do more. Solutions like Integrate that work to connect your data and processes create a multiplier effect on the ROI of your tech investment.
Jamie Romero
Vice President, Corporate Marketing
There are a lot of marketing tools out there. And everybody likes to sign up for like the new shiny object. But taking advantage of all those tools—by actually implementing and activating quality campaigns—is really hard to do. Integrate has allowed us to do just that—activating our publications, simplifying lead management, and streamlining our lead data and lead flow for marketing ops.
Jen Erickson
Sr. Dir, Digital Marketing
There isn’t another vendor out there that can do what Integrate does, which is to be the bodyguard to our database, to filter out leads for a very specific criteria that we want to be held to, and then dynamically flex the criteria.
Jess Kao
Senior Dir, Demand Operations
The fundamental shift we need is to move away from what I call ‘tactics in isolation’ to create and master the prospect (and buyer’s) journey – everything from messaging, targeting, tactics, enablement, and follow-up.
Jess Weimer
Senior Vice President, Revenue Marketing
Unifying all of our demand channels through Integrate’s Demand Acceleration Platform allows us to orchestrate targeted buyer journeys and provides us with visibility into our digital performance – which allows us to reach our buyers at the right time with the right message.
Matt Mullin
Sr. Director, Growth Marketing, Operations & Technology
Precision demand marketers should be measured not by how they contribute to lead-gen “math” but by how they contribute to revenue. How much did marketing bring into the pipeline? How much of that closed? By changing the KPI from being about leads to being about opportunity, I’m focusing on what’s going to convert and that shift helped the marketing conversion rate go from 33% to 54%.
Nicole Fuselier
Vice President, Corporate & Revenue Marketing
