Do My Leads Really Suck? – B2BMX Case Study

Is Data Quality the key to Unlocking Sales & Marketing Alignment?

This study, based on interviews with 30 sales professionals, uncovers how lead data quality shapes sales and marketing alignment. It explores the challenges of poor data—like inconsistency and mismatched Ideal Customer Profiles (ICP)—and the trust and collaboration that strong data fosters. Notably, 82% of respondents emphasized the importance of accurate well-vetted information. Dive in to discover how better data can bridge the gap between sales and marketing, leading to stronger results.