Conquer Lead Chaos: Introducing New Lead Management Capabilities
By Aaron Mahimainathan, Chief Product Officer
At Integrate, our mission is simple but ambitious: to manage all earned, owned, and paid leads to accelerate revenue growth while eliminating bad data. Today, we’re excited to take a major step toward that vision by launching new features designed to help you conquer lead chaos once and for all.
These enhancements empower marketers to streamline operations, gain deeper insights, and manage all leads from all sources through one unified platform. Whether your leads come from events, content syndication, social media, or your website, Integrate makes it easy to capture, clean, and act on that data—without the chaos.
New Features That Make Managing Leads Easier Than Ever
With the latest features, you can manage complex campaigns more efficiently, reduce manual effort, and unlock insights faster. Here’s what’s new:
1. Custom Channels: Organize Leads by Any Source
Manage every lead—no matter where it comes from—by categorizing it under custom channels or sources, with channel and source names that you designate. Integrate has 14 year experience managing leads from Content Syndication, one of the most complex channels regarding governance, and we developed our platform to manage leads and provide clean, actionable data. We then expanded into field and virtual events, social, and digital advertising. Now, you can create channels that align with your specific campaign tracking needs, giving you greater visibility and more accurate performance insights.
2. Enhanced List Upload: Ingest and Clean Lists Effortlessly
Lead lists can come from anywhere—departments, campaigns, or spreadsheets. Our improved list upload tool makes it easy to ingest these leads into the platform, clean them automatically, and remove duplicates, so you can save time and avoid manual errors.
3. Conversion Insights Dashboard: Optimize Campaigns with Real-Time Analytics
Knowing which campaigns are driving results has never been easier. Our Conversion Insights Dashboard gives you real-time data on what’s working and where to adjust your spend, helping you maximize ROI.
4. Multiple Buying Groups: Engage the Right Personas, Every Time
With configurable buying groups, you can now segment leads across multiple groups within a target account. Whether you’re tracking product line engagement or targeting by region, this feature ensures you reach the right personas with the right message.
How These Features Fit into Our Product Vision
Our goal at Integrate is to provide a platform where all lead data—regardless of channel—can be managed and governed in one place. With these new features, you’ll have the tools to customize your campaigns, ingest leads from any source, and unlock actionable insights faster than ever.
Conquering lead chaos isn’t just a tagline—it’s our commitment to helping enterprise marketers like you keep your data clean, compliant, and organized, so you can focus on what matters most: driving revenue growth.
Get Started Today
Join top customers such as Microsoft, Salesforce, Adobe, Workday in lead management excellence. To explore these new features and see how they can transform your lead management, reach out to your customer success manager or book a demo here.
Thank you for trusting us to be your partner in conquering lead chaos!
