Building Meaningful Connections with the Integrate Demand Acceleration Platform Partner Ecosystem

It all begins with Precision Demand Marketing

Today’s buyers connect with you on their own terms, and only when they’re ready to engage. To reach them, you must ensure that all your demand assets––your data, your campaigns and channels, your processes and workflows, your technology investments, even your people––are all connected and working together.

Our Precision Demand Marketing approach optimizes your MarTech investment with a powerful omnichannel demand strategy.

And a key component of unlocking the full power of your demand strategy is ensuring that your efforts are connected to a network of relevant technology, services, and data partners: the Integrate Partner Ecosystem.

Why an Ecosystem, Why Now?

MarTech stacks are riddled with disconnected data, creating silos that hold us back from delivering buyer and account journeys, from creating meaningful experiences that engage our audiences, and that prevent us from capturing the insights to improve results. B2B marketing teams have, on average, 50+ technologies and account based marketing demand generation. But we know that siloed data, one-off technologies, and disconnected channels cost us time, budget and revenue.

An Ecosystem to Power Your Demand Effort

The Integrate Demand Ecosystem connects the essential data, technology and consulting services providers marketers need to streamline their demand effort and increase their performance. Marketers can bring their current providers or leverage a robust network Integrate will recommend including:

• Account-based Marketing and Targeting: Drive targeted demand generation efforts across marketing channels by activating your target account lists with Intent providers like Bombora, Engagio, 6sense and others.
• Social Media Marketing: Harness the power of social media marketing channels including LinkedIn and Facebook to extend your demand efforts.
• Virtual and in-person events: Power your event efforts with integrations to leading virtual event providers like On24 and BrightTalk and over 50 live event registration companies.
• Intelligent Data and Activation: Create targeted, intent driven demand generation campaigns with the power of Intent providers, like Bombora, and technographic and firmographic data providers.
• Technology, Tools and Systems: Connect to the leading Marketing Automation Systems; including Adobe Marketo Engage, Salesforce Marketing Cloud, or Oracle Eloqua; and eliminate manual lead processing and routing in order to increase your speed to lead and nurture capabilities.
• Marketing Services and Specialty Agencies: Leverage experts in brand and demand, marketing automation, account-based marketing, and demand strategy such as DemandGen, Digital Pi (Merkle), Inverta, JUST Media, LeadFabric, and many others.

A World of Possibilities

Connecting your data and systems opens a world of possibilities for connected brand experiences and customer journeys. You can leverage the Integrate Demand Ecosystem to:

Drive Precision Demand Generation

• Connect your data intelligence and intent providers.
• Create a target account list based on fit and intent.
• Connect your media providers and drive precision content syndication campaigns.
• Ensure your leads are valid, deduped, privacy compliant and meet the parameters of your campaign.
• Prioritize and route leads by connecting your marketing automation system.
• Leverage intent topics to determine optimal nurture strategy to increase lead conversion rate and create a unique buying experience for your new audiences.

Create Focused and Engaged Audiences for Events

• Create a focused and engaged audience for your online or in-person events using account based digital ads and content syndication.
• Drive a consistent brand experience for your buyers with connected ads, forms, and events.
• Activate your events by connecting your media providers to drive targeted content syndication campaigns.
• Retarget accounts who opt-in through your event channels to create greater awareness of your brand within the account.

We’re passionate about making precise connections, and our mission is to deliver a flexible framework that makes it easy and efficient to do so through Precision Demand Marketing and our Partner Ecosystem. Over the coming weeks we’ll be diving into the connections inside that ecosystem and highlighting the ways we’ve come together to deliver customer value.

We’re excited to show you the power of connections and the power of the Demand Cloud Ecosystem.

If you want to learn more about putting the Integrate Demand Ecosystem to work for you or are interested in becoming an ecosystem partner, contact me at: ccavanaugh@integrate.com

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Colby Cavanaugh

VP of Product Marketing, Integrate