B2B Marketing Events: 3 Big Reasons We’re Excited for B2BSMX

It’s been such a privilege for Integrate to sponsor and take part in several in-person B2B marketing conferences and events this year. The energy from B2B marketers at conferences like the B2B Marketing Exchange (B2BMX), Reuters CMO Summit, Forrester B2B Summit and ExhibitorLIVE could barely be contained, with most attendees finally returning to in-person activities after a two-hear hiatus.

Integrate is proud to be a platinum sponsor for this year’s B2B Sales & Marketing Exchange (B2BSMX) from Demand Gen Report in Boston in just a few weeks, and we’re sharing some of the reasons why we’re so excited to be attending.

B2B Sales and Marketing Reunions and Networking Opportunities

For marketers and sales teams, there’s no substitute for in-person connections and contacts. This past year we’ve been able to reunite with some of our best friends, customers and partners. We’ve also been able to make countless new connections with industry leaders to learn about their companies and needs. Many of these connections and conversations have also given Integrate the opportunity to spread the good word about Precision Demand Marketing (PDM).

The ability to meet on the marketplace floor, participate in thoughtful conversation in workshops and sessions, discover first-hand accounts of customer case studies and much more has been invaluable. We were able to capture some footage of this excitement from our partners, customers and friends at the B2B Marketing Exchange earlier this year.

Featuring:

• Henry Bruckstein, Campaign Stars
• Matt Mullin, Tenable
• Lina Calia, Accountable Media
• Mo Mahmound and Kendall Yasi, Ivanti
• Kimberlee Stephens, Hushly

Discovering B2B’s Latest Hot Topics and Trends and Exchanging Learnings

Joining these events is always an amazing chance to discover what the latest topics and trends are for B2B marketing and sales teams. The agenda for this year’s B2BSMX showcases a number of sessions dedicated to account-based marketing, events, maximizing pipeline, and developing strategies to navigate the current economic environment.

We’re presenting two sessions of our own at this year’s event:

• Monday, August 8, 2022 from 10:00AM – noon ET: “Precision Demand Marketing: The Path to Predictable Pipeline” – Featuring Integrate’s Stephanie Swinyer, Head of Revenue Marketing, and Marcia Trask, Campaign and Content Strategy, this live session will help B2B marketers explore how to leverage their data to drive accurate and repeatable revenue demand generation.
• Monday, August 8, 2022 from 1:30-2:00PM ET: “Do Less, Better: Making the Shift to Precision Demand Marketing” – Facilitated by Integrate CMO Deb Wolf, our customer case study session will allow marketers to hear directly from our customer, Leslie Alore of Ivanti, about how her team is winning using PDM strategies in the real world—and how you can, too. 

It’s also hard to pass up the chance to learn directly from your fellow marketers. These live events present the opportunity to attend customer case studies that give deeper insight as to how platforms work, how strategies play out in real life, and provide first-hand testimonies of success with data and reports.

We asked a few of our friends at B2BMX what advice they have for B2B marketing and sales teams this year, and here’s what they had to say:

We’ve Got Big News to Share for B2B Marketers

Integrate will be sharing a major announcement at this year’s event.

According to Forrester data, B2B buying is growing in complexity. 60% of purchases now involve four or more buyers, with 27 buying interactions occurring on average in a successful B2B buying cycle, and with 85% of buyers meeting with a wide variety of provider representatives. What’s more, the pandemic and the pressure it has placed on digital has made delivering relevant, cross-channel experiences to buyers more important than ever. No doubt, we’re living in an increasingly complex and omnichannel world, but we still need to defend the spend.

At Integrate, we’re supporting B2B marketers to survive and thrive in today’s uncertain and increasingly complex world. We’re providing a practical, hands-on approach to adopting a buyer-driven, omnichannel Precision Demand Marketing strategy that enables marketers to find and attract ideal buyers, wherever they are, right when they’re ready to buy.

Stay tuned for big news from Integrate at this year’s B2B Sales & Marketing Exchange on August 8, 2022.