UNMATCHED
LEAD MANAGEMENT
AND DATA GOVERNANCE
The Integrate platform makes every lead clean, compliant, and actionable, freeing enterprise B2B marketers from bad data and operational headaches so they can focus on what matters: generating revenue.
ONE PLATFORM POWERING ALL YOUR LEADS
Effortless connections, dependable data management, data-driven performance dashboards. The Integrate platform seamlessly collects leads from all channels, transforms them into actionable lead data, and outputs them to fill your MAP or CRM with quality leads.
RESTFUL APIS AND INTEGRATIONS FOR EASY LEAD DATA INGESTION FROM ALL CHANNELS
LEAD VALIDATION, STANDARDIZATION, ENRICHMENT, AND COMPLIANCE-CHECKS FOR AUTOMATED GOVERNANCE
AI-POWERED INSIGHTS FOR CHANNEL PERFORMANCE, BUYING GROUP ENGAGEMENT, AND REVENUE GENERATION
STREAMLINED AND SECURE DELIVERY TO MAPS, CRMS, AND CDPS
LEAD MANAGEMENT & DATA GOVERNANCE, SIMPLIFIED
STREAMLINE THE TECH STACK
Save time by capturing data from any source and delivering it to your systems in the right format, safe to use with compliance-verified, automatically.
DATA YOU CAN ACT ON
Ensure every lead you capture is accurate, compliant, and ready for action by managing and governing your data with tools that eliminate duplicates, transform errors, validate fields, and verify privacy compliance.
RESULTS IN MONTHS
Quickly see a return on investment by eliminating spend on low-quality and duplicate leads while elevating campaign performance.
CUSTOMER SUCCESS
MORE EFFICIENT, MORE EFFECTIVE MARTECH
CONNECT
LEADS FROM ANY SOURCE
Bidirectional integrations and RESTful APIs easily connect your lead gen channels and marketing technologies and ease the operational complexity inherent in multi-channel marketing.
- Simplify lead intake through one platform to streamline the tech stack
- Reduce redundancies, risk of dirty data, and operational complexity
- Securely integrate demand channels without IT
GOVERN
CLEAN LEADS ONLY
Validate, enrich, standardize, de-duplicate and more out of the box governance automations, resulting in only 100% actionable leads passed through to your MAP or CRM.
- Eliminate wasted time and risk from manual processes
- Guard your brand from compliance compliant
- Protect media spend by rejecting unqualified leads
ANALYZE
INSIGHTS TO ACCELERATE PIPELINE
See how your campaigns impact business growth goals by campaign , partner, buyer group, and more.
- Allocate campaign budgets to the right target profiles with AI-powered insights that identify buying group engagement
- Distinguish top performing content syndication partners with unique out-of-the box reports and dashboards
- Tie marketing driven revenue to specific campaigns, channels, or content to improve marketing ROI and share success
BENEFITS BY ROLE
challenge:
Information silos, low-quality leads, and manual data management weigh down your team, keeping them from the results you know they can achieve.
To win, you need technology that centralizes and automates data processing without becoming another burden.
Jess Kao
Senior Dir, Demand Operations
WITH INTEGRATE:
- Ingest data from disparate sources to simplify lead collection.
- Automate governance to protect data and accelerate lead delivery.
- Optimize campaigns with AI-driven insights and precise reporting.
challenge:
Demand gen marketers are juggling messy data, slow lead delivery, surging compliance regulations, and vague insights, all while trying to prove ROI on tightly monitored budgets.
To win, you need technology that seamlessly integrates your channels, automates compliance, and delivers AI-powered insights, giving you clean, actionable data to optimize campaigns and prove ROI with ease.
Jamie Romero
Vice President, Corporate Marketing
WITH INTEGRATE:
- Connect all your channels for a unified, real-time view.
- Automate governance to clean data and speed up lead delivery.
- Optimize campaigns with AI-driven insights and precise reporting.
challenge:
Field marketing teams grapple with managing messy, non-standardized lead data from event spreadsheets, dealing with errors and inconsistencies that slow down sales and marketing follow-up.
To win, you need technology that cleans and standardizes event lead data, automates CRM mapping, and ensures seamless integration for faster, more effective event follow-up.
Jen Erickson
Sr. Dir, Digital Marketing
WITH INTEGRATE:
- Clean and standardize event lead data for seamless CRM integration.
- Automate mapping of lead fields to your CRM for accurate data entry.
- Accelerate follow-up with organized, error-free lead data ready for action.
challenge:
Marketing executives must prove revenue contribution, break down team silos, and connect data while unifying channels to enhance customer journeys.
To win, you need technology that unifies data, automates processes, and fosters collaboration, driving measurable revenue impact and seamless customer experiences.
Jess Weimer
Senior Vice President, Revenue Marketing
WITH INTEGRATE:
- Unify data across channels to drive revenue and enhance collaboration.
- Automate the flow of accurate prospect data into marketing and sales systems.
- Measure and prove marketing’s impact with a unified view of performance.
TRIPLE YOUR RETURN.
3
XWE GUARANTEE NEW CLIENTS AT LEAST A 3X ROI WITHIN THEIR FIRST YEAR USING THE INTEGRATE PLATFORM
ROI IMPACT
10
XON AVERAGE CUSTOMERS GENERATE A 10X RETURN IN YEAR 1 FROM INCREASED MARKETING GENERATED REVENUE
3-6
XON AVERAGE CUSTOMERS EXPERIENCE A 3-6X RETURN ON CONTENT SYNDICATION SPEND
1,000
hoursON AVERAGE OUR CUSTOMERS SALES & MARKETING TEAMS SAVE 1,000 HOURS PER YEAR
FROM DISCONNECTED DATA
TO REVENUE READY LEADS.
Integrate exists to make your lead data marketable so you can drive pipeline.
