Customer Acquisition TacticsChoose the campaign models that meet your marketing performance goals: cost-per-click (CPC), cost-per-fan (CPF), cost-per-lead (CPL), cost-per-acquisition (CPA), cost-per-install (CPI), cost-per-inbound-call (CPIC), live transfer (LT) and cost-per-sale (CPS).
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Media Optimization MethodsExecute multiple campaign models simultaneously, monitoring against key performance indicators. Implement A/B testing with creative assets. Easily optimize based on best performing media outlets.
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