Mobile Marketing
Connect with on-the-go users at any location.
Integrate provides every resource necessary to enter the mobile landscape. We make it easy to launch your mobile marketing campaigns.
As the number of US mobile phone users increases to over 242 million in 2012, Buyers are finding more efficient means to reach a roving audience. Integrate delivers direct access to over two hundred mobile Sellers with unmatched reach, tracking and targeting capabilities. For Buyers new to the mobile landscape, Integrate’s team of marketing experts can help develop all necessary assets and creative, including mobile display ads, landing pages and ad copy. Furthermore, our technology conforms to your existing tracking systems, enabling seamless integration to support your mobile marketing efforts.
Integrate tailors mobile campaigns to fit your marketing strategy, utilizing an array of analytic and optimization tools alongside a Seller base penetrating nearly 100% of the total mobile audience. Implement your performance-marketing strategy with a wide range of marketing methods and campaign types.
Marketing Methods
Integrate’s Sellers provide you with the most advanced mobile marketing methods available.
SMS
Sending text messages to mobile communications devices
Display
Serving display ads on mobile communication devices
Search
Displaying ads in search engine results via mobile phones
Audio
Serving audio ads through mobile radio service
Rich Media
Using the most advanced interactive display technology via mobile phones
Video
Displaying videos on mobile devices
In-Game / In-App Advertising
Advertising within mobile phone games and apps
Campaign Models
- Cost per Inbound Call – users click on advertisements to call your company
- Cost per Click – users click on advertisements to visit your website
- Cost per Acquisition – advertisements redirect users to your web pages to complete specified actions
- Cost per Mille – users click on advertisements to visit your website; Buyer pays set price per thousand impressions
- Cost per Lead – users enter their contact details to request information from your company
- Cost per Install – users install your game / app on their mobile device; Integrate can track iOS and Android mobile, web and in-app installations
- Cost per Fan – advertisements direct users to "Like" your company on Facebook or "Follow" you on Twitter
Additional Services
- WAP / Mobile Site Development – Integrate’s design team creates and / or optimizes campaign landing pages for mobile phone viewing
- Call Tracking and Recording – Integrate’s quality assurance team monitors calls, ensuring that they meet the specific requirements of your customized campaigns
- Mobile Creative Development – Integrate’s design team creates / or optimizes the creative that leads to landing pages
Precise Targeting
Integrate’s Sellers offer comprehensive targeting across the entire mobile landscape, assuring communication with your highest-converting audience:
- Geographic location – area code, zip code, GPS location
- Behavioral – music preference, browsing habits, etc.
- Carrier Targeting – all national and regional targeting
- Device Targeting – target a specific model or group of devices (i.e. iPhone, Android, Blackberry, all 3G devices)
- Operating System Targeting – iOS, Android, Palm, RIM, etc.
Seller Reach
Discover unparalleled reach with direct access to over two hundred Sellers specializing in mobile advertising. Integrate’s top eight mobile Sellers alone deliver:
- Monthly reach of over 128 million total unique mobile phone subscribers (users) in the U.S.
- Over 14.5 billion impressions served monthly
- Nearly 100% combined penetration of iOS and Android markets
- 3 million+ new users monthly
Mobile Tracking
Use Integrate’s Software Development Kit (SDK) or Server-to-Server (S2S) tracking to provide the transparency necessary to continually optimize and safeguard against fraudulent activity. Integrate’s tracking:
- Verifies actions across the mobile web on iOS, in-app and in-game traffic
- Accommodates any type of device identification formats (e.g. UDID, open format, MAC address)
- Blocks actions generated via proxy servers
- Identifies and removes bot-initiated actions
Mobilize your advertising – schedule a demo today!