Lead Insights is a lead data analysis tool that constructs real-time “Wrap-up Reports” for lead generation campaigns. This tool eliminates the need to manually compile dozens of spreadsheets by repurposing the data into easily digestible graphs and charts. Offering an on-demand, in-depth breakdown of the exact values of each specified lead field, Lead Insights replaces manual data accumulation entirely. This tool further allows media buyers to compare Seller performance side by side, enabling continual campaign optimization.
B2B lead buyers simply lack the time necessary to compile comprehensive lead reports from the multitude of incongruent batch files received from Sellers. The Lead Insights tool is real-time, all the time, and only requires a few clicks to deliver a complete analysis of any lead generation campaign.
- View each CPL campaign in a single graphical interface, allowing for quick evaluation
- Sort lead data statistics by custom date range and compare current campaigns to historical results
- Review live campaign data in seconds
- Export to PDF or PowerPoint for third-party sharing
- Use time saved to act on learned insights
Lead Insights replaces time-consuming, error-prone manual data accumulation and analysis, giving lead generation marketers instant access to the information that shapes their marketing strategies.
- Gain full insights into received lead data, including industry, job title and company size
- Determine the percentages of each lead value (for example, how many leads answered a query with “yes”)
- Review trends by field name, campaign, seller, date range and location
Lead Insights gives businesses a bird’s-eye view of campaign results, allowing B2B media buyers to isolate both positive and negative trends.
- Use data gathered to guide future lead gen marketing spend
- Identify positive lead-to-revenue correlations to create actionable insights
- Access granular lead information, enabling continual marketing awareness of customers acquired
- Draw comparisons between Sellers to instantly discover who provides the majority of specified target data
Discover Integrate’s additional advanced reporting technology.