Cost per Lead (CPL)
Cost per Lead campaigns provide Buyers with valuable individual consumer information to expedite the sales process and close more profitable deals. You determine what information a customer must provide in order to be considered a valid and billable "lead." Integrate delivers the consumer information to you in real time.
Choose from a variety of delivery options ranging from manual download and real-time email to live HTTP post and Soap/XML. Moreover, the Host & Post system includes:
- Uniform posting instructions for lead vendors
- Archived database of all leads received
Data verification ensures that Buyers only pay for quality leads. Integrate’s technology:
- Checks phone numbers for proper formatting
- Confirms existence of residence/business addresses
- Pings email servers to confirm valid response
Available low-cost phone validation saves Buyers time and money:
- Removes invalid phone numbers
- Confirms the accuracy of requests
Data appending offers additional consumer information, when available, for any Cost per Lead campaign, improving lead quality beyond campaign requirements. Additional data may include behavioral, demographic or personal information.