Cost per Install (CPI)
Generate mobile application installs with a performance-based, easily optimized Cost per Install (CPI) campaign. Integrate tailors mobile campaigns to fit your marketing strategy, providing analytical and optimization tools, real-time tracking and reporting, unmatched quality assurances and expansive fulfillment opportunities.
Implement a CPI campaign to reach consumers on the move, across the entire mobile landscape.
- Mobile display
- Rich media
- In-game / in-app ads
Develop custom targeting to reach a specific audience based on campaign goals:
- Geographic location – area code, zip code, DMA, GPS location
- Behavioral – browsing habits, interests, music preferences, hobbies, etc.
- Carrier – worldwide with Verizon, T-Mobile, AT&T, etc.
- Device – target a specific model or group of devices (e.g. iPhone, Droid, Blackberry, all 3G devices)
- Operating system – iOS, Android, Palm, RIM, Windows, etc.
Access a Seller base comprising nearly 100% of the mobile market – over two hundred direct Sellers specialize in mobile advertising. Integrate’s top eight mobile Sellers alone provide:
- Monthly reach of over 128 million total unique mobile phone subscribers (users) in the US
- Over 14.5 billion impressions served monthly
- Nearly 100% combined penetration of iOS and Android markets
- 3 million+ new users monthly
Use Integrate’s Software Development Kit (SDK) or Server-to-Server tracking to access the transparency necessary to continually optimize and safeguard against fraudulent activity. Integrate’s tracking:
- Verifies actions across the mobile web on iOS, in-app, and in-game traffic
- Accommodates any type of identification formats (e.g. UDID, open format, MAC address)
- Isolates unique vs. multiple actions, clicks, installs, etc.
- Blocks actions generated via proxy servers
- Identifies and removes bot-initiated actions
Track one or more additional conversions past initial app install – step pixels continue tracking consumers after they install your mobile app to evaluate engagement and maximize conversion potential.
- Gauge the attractiveness of specific app features
- Track how many installs become paid customers
- Track other specified post-install actions
- Optimize campaigns based on a full-scope marketing strategy involving multiple engagement opportunities
Accurate, real-time reporting enables continuous CPI campaign optimization. Create custom filters and groups to sort your data. Access up-to-date install stats by:
- Payment status