Cost per Inbound Call (CPIC)
Drive customer-initiated inbound calls directly to your business with a Cost per Inbound Call (CPIC) campaign. Pay per call marketing is rapidly becoming a preferred approach. Customers who call your company are ready to do business. Many businesses report inbound calls as their highest converting source of new customers.
Integrate Sellers can circulate your company phone number using multiple channels:
You pay a flat fee for every qualifying inbound call that originates from your advertisements.
- Content Syndication
- Mobile Display
Integrated Call Tracking Technology
Monitor campaign results through one easy-to-use interface that provides accurate, real-time reporting of:
- Call volume
- Call duration
- Originating phone numbers
- Voice files to ensure quality control
Our technology will ensure that only calls that meet your designated criteria are billable.
Minimum Billable Duration
Some companies simply want to determine that a caller is interested in receiving information. Others want to set an appointment or make a sale. Utilize our Minimum Billable Duration feature to determine the length that calls must meet in order for your business to gain a new customer. For example, some advertisers choose 30, 60 or 90 sec. call duration to ensure that they are only paying for qualified calls.
Set the geo-targeting for your campaign so that calls are only valid if they originate from an area code in a state in which you do business.
IVR (Interactive Voice Response)
Create an effective IVR to prescreen callers before they are connected with your company. Determine interest level and qualifications. An IVR ensures that you are only connecting with callers that meet your criteria.