Cost per Acquisition (CPA)
Integrate’s technology and services enable advertisers to effectively target, launch, track and optimize each Cost per Acquisition campaign. With vast experience generating membership/newsletter registrations, products purchases, account signups and app installs, Integrate’s team of experts has found that the performance-based, easily optimized Cost per Acquisition campaign produces a highly reliable return on investment for any advertiser requiring a specific payable action.
Targeted advertisements drive prospects matching designated consumer profiles to branded landing pages, where they perform a specified payable action (for example, sweepstakes entry, membership signup). Integrate’s technology matches each Cost per Acquisition campaign with the display, social media, contextual, search engine and blog publishers capable of generating quality consumer interactions and high conversion ratios according to each advertiser’s specifications.
Designate a specific payable action to create a highly customized campaign. Use Integrate’s CPA marketplace to influence:
- Product purchases / downloads
- Application submissions
- Membership registrations
- Account creations
- Or any other action that is valuable to your business
Analytical Tools and Reporting
Integrate’s Cost per Acquisition campaign model combines cutting-edge technology with decades of marketing experience. Demographic analysis enables Buyers to compare Seller audiences to national averages and load existing client data to discover which Sellers are marketing to their target audience.
Vendor profiles and stats contain company descriptions, marketing methods used, verticals of expertise, third-party trade references, Integrate Buyer recommendations, performance statistics and return rates. Media attribution tools analyze and illustrate the life cycle of audience-advertisement interaction, allowing Buyers to track every marketing touch to understand the exact influence of each impression, email, call or broadcast.
Marketing Types
Online
- Display - receive free branding as a side benefit of your performance-based acquisition campaigns
- Email Newsletter - generate higher open rates through consumer newsletter requests
- Email Standard - have targeted emails focus solely on your company
- SEM - optimize your listing placement so that users see your products and services first
- SEO - enjoy the highest converting form of internet traffic
- Contextual - reach targeted audiences via topic-specific websites
- Facebook - launch focused campaigns to reach your ideal audience
- Content Syndication - leverage loyal fan bases and pre-existing rapport to promote specific products
Mobile
- Mobile Display - serve display ads on mobile communication devices
- SMS - send text messages to mobile communication devices
- Search - display ads in search engine results via mobile phones
- Audio - serve audio ads through mobile radio service
- Rich Media - use the most advanced interactive display technology via mobile phones
- Video - display videos on mobile devices
- In-Game Advertising - advertise within mobile phone games
Vetted Sellers
- Each publisher has a proven track record of achieving positive results
- Integrate’s screening process requires that each publisher pass a background check and submit trade references
- In-house compliance team ensures that all results meet quality standards
Fraud Prevention
- Protects publishers and advertisers from every known type of fraud including false proxies, form stuffing, invalid clicks and inappropriate referral sites
- Tracks the originating URL for every ad to recognize and exterminate fraudulent sources before they become a problem
- Identifies every publishing source to a subID level
- Learn more about S.A.F.E
Exceptional Flexibility
- Easily optimize your campaigns by marketing method
- Target traffic by demographic, behavioral and geographic criteria
- Set, adjust and scale incoming allocation on a per-publisher basis
