today on their quest to more efficiently and effectively acquire
new prospects and customers.
Why We're Here
Marketing is rapidly shifting. The customer is at the center of everything—always-on, always connected and always in control. As they strive to stay ahead, marketers are inundated with new technologies, burying them in a maze of acronyms and logins, data and manual processes. The disconnect between the efforts used to reach prospects and the systems used to manage them is vast.
“Integrating media processes, sources and all
the associated prospect data with marketing
automation systems is essential to fueling
demand gen capabilities and measurement.”
VP, CUSTOMER MARKETING, DOCUSIGN
“Having clean, ready-to-go prospect data from
third parties automatically integrated into
marketing systems is critical to creating
demand and a healthy sales pipeline.”
PRACTICE MANAGER, DATA + INSIGHTS, DEMANDGEN
“The industry is hard at work advancing ad tech
platforms designed to streamline the direct
media sales process and enable ‘dashboard’
campaign management for buyers and sellers.
The next big opportunity is linking that platform
seamlessly with in-house marketing systems
connecting data, processes and performance all
the way through to our partners and back.”
DIRECTOR, eCOMMERCE + PLATFORMS, GLOBAL MEDIA +
DIGITAL MARKETING, HEWLETT PACKARD COMPANY
“As a marketing agency, our focus
is to get high-quality prospect
data into our marketing clients’
systems with velocity, accuracy
and measurement. This a
competitive advantage and a
customer experience imperative
for our business.”
What We BelieveWe believe in connection, automation, measurability and yes, integration.
- Connect marketing divisions, systems and processes to one another, knocking down the silos. Connect our customers to their customers by enabling holistic marketing in today’s digital landscape.
- Automate the manual tasks that weigh down marketing organizations, allowing them to focus on strategy
- Measure every aspect of marketing performance to extract actionable customer insights and increase
- Integrate media directly into the marketing cloud so marketers can more effectively, fill sales pipeline,
acquire new customers and generate revenue.
Who We ServeWe are dedicated to the success of more than 2,500 B2B & B2C brands and agencies, as well as 3,500 media
partners to automate, govern and measure their marketing efforts by closing the marketing and media loop.