The Integrate Advantage
Integrate’s performance marketplace provides benefits surpassing those offered by any ad network, exchange or platform. The marketplace unites all on and offline media channels, supports direct Buyer-Seller communication, provides all the analytical tools and data to make informed campaign decisions and assures an unmatched level of quality.
Unified Distribution
- Online and offline distribution channels merge in one system.
- Manage all of marketing efforts – from internet to mobile campaigns, radio to billboards – through one easy-to-use interface
- Find fulfillment across all channels with ease by filtering Integrate Sellers based on the marketing methods they use
Analytical Tools and Reporting
- Demographic Analysis– Integrate’s diagnostic tools deconstruct consumer information by location, demographics, behaviors and purchasing patterns.
- Compare Seller audiences to national averages
- Load existing client data to discover which Sellers are marketing to your prime audience
- Vendor Profiles and Statistics contain company descriptions, marketing methods used, verticals of expertise, third-party trade references, Integrate Buyer recommendations, performance statistics and return rates.
- Review profiles to make informed decisions regarding collaboration
- Remove the risk of blind tests that gamble valuable budget on buys with potentially unqualified vendors
- Media Attribution tools analyze and illustrate the life cycle of audience-advertisement interaction.
- Track every marketing touch to understand the exact influence of each impression, email, call or broadcast
- Examine channel performance to find the most valuable marketing methods
- Optimize on multiple levels – channel, seller and creative
Direct Communication
- Community Sourced Broadcasts allow users to easily communicate with the entire marketplace.
- Broadcast announcements to thousands of marketplace participants
- Crowd source solutions and opportunities
- Select participants with whom to create business-related discussion groups
- Messaging Center enables direct communication with Sellers. Buyers send and receive messages through client email accounts.
- Negotiate pricing and allocation on a per-vendor basis
- Discuss campaign goals and parameters to ensure proper execution
- Review Seller performance to optimize campaigns and increase return on investment
Quality Assurance
- Vetted Marketplace Media vendors must pass a rigorous screening process to obtain admission into the Integrate marketplace. Hundreds have failed to gain entry. Integrate continues the vetting process by:
- Reviewing live accounts to ensure continued compliance
- Removing immediately any publishers found violating best practices
- Fraud Prevention Technology provides an unmatched level of security and quality.
- Click and pixel fraud protection for CPA and CPC marketing
- Intense data verification process for CPL campaigns
- IVR filters for inbound call generation
- Voice file monitoring for live transfers
- In-House Mediation – Integrate’s technology and guidance mitigates disputes arising between Buyers and Sellers.
- Integrate implements return negotiation tools and provides full transparency behind any quality issues
- Should parties fail to reach an agreement, Integrate delivers neutral dispute resolution